The following ‘persona’ is an archetype of the type of woman Bloom is best positioned to provide the highest level of quality care and support for.
It is important we do not seek to be “exclusive” and turn away those that do not fit this profile in a discriminatory manner. The purpose of this profile is to play to the strengths and expertise of the members of our organization in order to reduce harm to our clients and provide the safest and most inclusive experience possible. Our client’s safety and wellbeing is the top priority in the discernment of who we are able to support in the fullest expression.
Recognizing we cannot be all things to all people, there is a gap in the marketplace for holistic healing services for women who identify at the intersection of clinical western medicine and spirituality.
We serve women in the “Now” Age that identify themselves similarly as follows:
Female, 29-49’ish
Visionary, Leader or Leadership potential yet untapped
Creative, Out of the Box Thinker, probably a Founder of something or wishes she was, or an Executive
Thinks about influences in Health & Wellness, Social Justice, Ecology, Tech, AI...
Spends mindfully and intentionally, higher income bracket as she’s a Leader or able to access resources
Curious about nervous system regulation of has heard of it
Curious about neuroscience and neuroplasticity or has heard of it
Curious about deeper levels of communion with spirituality and the self
Understands her own personal energy responsibility and how her life and work impacts the community at the grassroots level and therefore the Universe at large
Understands the concept of ‘privilege’ and undertakes this work seated in that position
Likes words such as: leading-edge, cutting-edge, and avant-garde
Biohacker of the human experience here to elevate consciousness
*It is likely we will develop “Ideal Client Profiles” that suit each practitioner and their medicine, so our copy, marketing materials, and the medicine offered by each woman can be clearly communicated to potential clients across our channels. I.e. Shamanic experiences, etc
WHAT ARE THEIR NEEDS RIGHT NOW?
Full bloom of the mind, body, spirit connection
HEALING, so the next thing can unfold
Grounding and Soothing
Nervous system hacks
Perspective
Anxiety relief, depression eradication
Certainty and solutions
Additional streams of revenue
Streams of consciousness that can move their plan and visions forward
Support (business or personal) to actualize their plans and visions
After a Bloom experience, they blossom as: TIMELESS | KNOWN | GROUNDED